What are your first thoughts when you think of Butlin’s? Prior to this weekend, my only experience of Butlin’s was the day trip my great-nan would take (read: drag) me on every Summer – cue memories of wet, windy weather and a somewhat grim, outdated seaside family holiday park in need of good clean, some Weedol and a lick of paint! Some distant relatives would rent a beige looking, damp “chalet” for a week, every year,cramming kids, grand kids and anyone else with the same DNA in their bleak bolthole. But like the poor relations with tongues wagging, Nanny Flo and I’d hop on the train to be granted a day pass to experience a measly slither of their holiday. It’s memories like these, in-ground in the psyche of 30-something parents of the UK that gave Butlin’s it’s stigma as a less than desirable holiday destination. Fast forward 23 years, a £70 million overhaul, and with a Butlin’s Holiday Ambassadorship to my name – we were cautiously off on our very first Butlin’s Break.

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