It was only last weekend mid X-Factor ad break, whilst keeping a keen eye out for our very own family ad, that I turned to Mr Only Girl and muttered, through a mouthful of Fruit and Nut, “I haven’t seen the John Lewis ad yet.” It had undertones of a disappointed 7 year old discovering that, perhaps, Santa doesn’t really exist… we all know he does really! These days ads are often seen as an obstacle to overcome to get to what it is we really want to watch – we fast forward, skip and watch online in order to avoid full length ad breaks. But the John Lewis Christmas ad breaks these rules – with over 26 million YouTube views on last year’s offering, the JL Xmas vid is the hottest drop since Take That reunion-tour tickets went on sale. It’s a serious calendar worthy event, which for me, signals the official start of the festive season and is the green light for the Christmas soundtrack in the office!