It was only last weekend mid X-Factor ad break, whilst keeping a keen eye out for our very own family ad, that I turned to Mr Only Girl and muttered, through a mouthful of Fruit and Nut, “I haven’t seen the John Lewis ad yet.” It had undertones of a disappointed 7 year old discovering that, perhaps, Santa doesn’t really exist… we all know he does really! These days ads are often seen as an obstacle to overcome to get to what it is we really want to watch – we fast forward, skip and watch online in order to avoid full length ad breaks. But the John Lewis Christmas ad breaks these rules – with over 26 million YouTube views on last year’s offering, the JL Xmas vid is the hottest drop since Take That reunion-tour tickets went on sale. It’s a serious calendar worthy event, which for me, signals the official start of the festive season and is the green light for the Christmas soundtrack in the office!
The clever bunch over at John Lewis spend months plotting, story-boarding and bringing to life their creation; never failing to bring sparkle, magic and quite often a tear to all those who feast their eyes on the spectacular. So, what did this years ad have in store? JL asked me and some of the boys to film our first reaction to 2016’s Xmas ad…
Just in case all that bouncing and joy has enticed you to purchase any of the goodies, you can shop the ad right HERE, yep, you can even get your very own Buster and friends cuddly toys!
To view the John Lewis 2016 Christmas Ad featuring Buster the Boxer… Head HERE.
Please note: This mama needs to earn a crust, so this post contains affiliate links and was in collaboration with John Lewis. As ever, all opinions, comments and reactions are our own.